Taylor Initiatives is based in Warners Bay, Newcastle NSW Australia and specialise in ecommerce shopping cart systems, affordable web hosting, web design, system integration and website optimisation for search engines
Lake Macquarie, Warners Bay, Newcastle NSW Australia
Lake Macquarie, Warners Bay, Newcastle NSW Australia
Lake Macquarie, Warners Bay, Newcastle NSW Australia

   
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eCommerce Framework - Key Website Features

eCommerce Framework - Key Website Features

Flexible website, personalised to your specifications
As with any traditional storefront, presentation is everything. If potential customers are presented with a visually appealing, informative and easy to navigate website, the overall user experience is greatly enhanced. This then lends itself to increased sales and the opportunity for repeat business. During the setup process, Taylor Initiatives will guide you through the design process to create a website that is ideally suited to your target market.
Anonymous or registered user browsing
Anonymous browsing refers to the ability for customers to peruse your site without making their identity known to you. This is important to many customers. Some retail websites may infringe upon the customer rights for privacy by tracking their behaviour such as browsing patterns. Registered browsing is where the customer has chosen to made their identity known to you either through an email address or by a purchase order.
Account management
For registered users, an intuitive self-service account management tool is provided to keep your customer's account information up-to-date.
Product promotion
Products can be nominated as “highlight” products, and can be made appear in key locations throughout your website. This is especially good for promoting special offers to your customers.
Intelligent shopping cart
The shopping cart refers to a website’s ability to collect and record what the user wishes to purchase. As with a conventional retail outlet, once the customer is satisfied with their selection, they then proceed to the checkout for payment. The Taylor Initiatives framework provides an easy to follow checkout process that guarantees an engaging shopping experience for your online shoppers.
Multi currency
One of the key benefits of having a retail website is the ability to expand your customer base beyond geographic borders. The need for automatic currency conversion based on up to date exchange rates is crucial when retailing at an international level.
Credit card validation
Validation of credit card numbers during order processing will help reduce the possibility of incorrect or fraudulent credit card use. It will also reduce the work-effort required to recontact the customer for clarification and confirmation.
Shipping and tax calculations
Where appropriate, costs for shipping and taxes are included in the customers purchase.
Comprehensive searching
The ability for a customer to quickly find what they’re looking for is paramount to the success of a retail website. By providing intuitive search capabilities, the customer can be presented with a list of possible matches to their queries very quickly.
Newsletter / subscription facility
To keep your customers informed and to generate new business opportunities, there is an opt-in subscription facility that can be used to drive marketing and promotional campaigns..
Secure 128bit SSL
To ensure that your customer’s confidential details remain that way, the Taylor Initiatives framework makes intelligent use of industry standard SSL encryption. By deeming certain areas of your website “sensitive”, the system will automatically enforce the appropriate levels of security thereby maintaining equilibrium between speed and security.
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